SEO
I’ve had many clients in the past that think simply publishing a website will automatically result in lots of good traffic visiting it and it making them a lot of money. Well the truth is, simply having a website is useless if it doesn’t get found in search engines like Google, Bing, Yahoo, DuckDuckGo, and more. There is work that needs to be done in order to make that happen. This work is referred to as “Search Engine Optimization” (or SEO for short). My SEO lessons will teach you how to properly optimize your website for search engines.
Lesson Plan
1. Keyword Research
- How to find keywords (or search terms) to target with your website.
2. On-Page SEO
- Where to place keywords on your site and other optimization that needs to be done on the website itself.
3. Off-Page SEO
- What to do off-page to ensure Google and the other search engines know your site exists.
- What to do off-page to increase your website’s ranking in search results.
4. Local Business SEO
- How to get your local business (with a physical location) to appear in the local business/maps section of Google, Bing, Yahoo, Yelp, and more.
5. Video SEO
- How to get your promotional video on YouTube to also appear on Google, Bing, etc. (along with your website) so you appear more than once in the search results.
6. Paid Search
- How to advertise on Google, Bing, Yahoo and other search engines.
