Displaying Testimonials on Your Website

Equally as important as any sales points you may have on your website are testimonials. They are extremely powerful and potential customers expect to see them. Testimonials can be displayed any way you like:

• Sprinkled throughout the pages
• On a dedicated page
• On your homepage

Testimonials on the Homepage

I always make sure to include testimonials on the homepage in some way (because most visitors never bother to click on the other pages). So all the selling should really be done on the homepage. Even if you only have a couple testimonials to throw on there, do it! Like I did for this client…

In WordPress, you can add a block called a “quote”, which makes your text look separate from the normal paragraphs (and look like quotes).

Some WordPress themes also have homepage testimonials built-in. Like on the site I built for this client…

It actually shows the three latest testimonials on a little slider. And when a potential customer clicks on one, they are taken to the individual testimonial elsewhere on the site.

Testimonials on a Dedicated Page

That same WordPress theme also comes with a “Testimonials” page where all the testimonials can be read and sorted. For this client, it was easy because they had a lot of reviews on sites like HomeAdvisor, Angi, and Yelp that I could copy from…

Wording Testimonial Sections

With that theme, the “Testimonials” page came already titled: “Testimonials”. In most cases however, I wouldn’t call it that. “Testimonials” is kind of a marketing industry word. People may realize they are being sold to when they see that. It’s better to use terms like:

• Success Stories
• Happy Customers
• What Our Clients Say About Us
• What Customers Are Saying
• Customer Reviews
• Etc.

The nest lesson is going to be for people who want to build an online store with WordPress (e-commerce)…