Online Keyword Research Services: Boosting Your Digital Presence
We all know the importance of keyword research. It’s the first thing you do before starting an SEO campaign. You do keyword research before link building, before optimization your pages, and even before you write a single word on your website. But how does one go about conducting keyword research? You used to be able to simply use Google Ads (without running ads) and get the data straight from the horse’s mouth. However, Google has been cracking down and shutting down inactive accounts or accounts that can’t prove they’re a real business. Bing Ads (now called Microsoft Advertising) is also an option but that only gives you partial data as 90% of search traffic still occur on the Google network. Luckily, there are third party keyword research services that can be utilized.
Utilizing an Online Keyword Research Service
The keyword research service that I use most often these days is a service called KeySearch. KeySearch pulls data mainly from Google (which is what you want) and can also display YouTube data as well. I find it is the easiest way to find keyword phrases that a website idea has a chance of ranking for. I even use it to get ideas on what my websites and blog posts should even be about- find opportunities that are still out there!
All I have to do is type a keyword phrase that is in the realm of the website I’m trying to find keywords. For example, let’s say I’ve got an HVAC repair and installation service that’s located in Houston, TX. I’ll type “houston ac service” into KeySearch’s main search field…
We can see now that there are three potential keyword phrases I can target with my website:
- ”air conditioning repair houston”
- ”ac repair houston”
- ”ac repair in houston”
All three receive a search volume of over 1,000 a month (the minimum I look for) and all three are in the green as far as competition. So that’s doable!
And that’s the main way that I use the KeySearch keyword research service. If I want, I can also do a lot more…
Analyze Competition
I can analyze competing websites by entering in their URL. The service will show me things like how many backlinks they get and from where.
Track Ranking
I can add all my domains and it will automatically keep an eye out and let me know where I stand in the rankings. That way I don’t have to keep on checking Google to see where I’m positioned.
Content Assistance
It’s got a built-in content assistant that allows me to paste my content into and it analyzes and lets me know if my keywords are sprinkled in the content properly, etc. Although, I actually use the Yoast SEO WordPress plugin for that so I don’t really need it.
YouTube Research
There is also a whole YouTube Research section for those who are looking for keywords to rank YouTube videos with.
The Power of Online Keyword Research Services
In the ever-evolving landscape of online marketing, staying ahead of the competition requires a strategic approach, and at the core of this strategy lies the indispensable tool of keyword research services. Whether you’re a seasoned digital marketer or a budding entrepreneur, understanding the dynamics of keyword research services is crucial for optimizing your online presence and driving targeted traffic to your website.
1. The Foundation of SEO Success
Keyword research services serve as the cornerstone of Search Engine Optimization (SEO). By identifying and incorporating relevant keywords into your content, you enhance your website’s visibility on search engines, ensuring that your target audience finds you easily.
2. Tailoring Content for Your Audience
Effective keyword research services enable you to comprehend the language your audience uses to search for information. By integrating these keywords naturally into your content, you create a seamless user experience and establish a stronger connection with your target demographic.
3. Unraveling the Secrets of Competition
Online keyword research services empower you to analyze your competitors’ strategies. By dissecting their keyword choices, you gain insights into their success and can refine your own approach to gain a competitive edge.
4. Long-Term Strategy Building
Investing in professional keyword research services equips you with a roadmap for long-term success. These services not only identify immediate opportunities but also help you develop a sustainable strategy that adapts to changes in consumer behavior and search engine algorithms.
5. Cost-Effective Advertising
For businesses venturing into online advertising, understanding the significance of keyword research services is paramount. By selecting the most relevant keywords for your ads, you ensure that your budget is allocated efficiently, targeting users who are genuinely interested in your products or services.
6. Navigating the Evolving Search Landscape
The digital landscape is dynamic, with search trends constantly evolving. A reliable keyword research service keeps you abreast of these changes, allowing you to adjust your strategy accordingly and maintain a competitive edge.
7. Harnessing the Power of Long-Tail Keywords
Beyond generic keywords, effective keyword research services unveil the potential of long-tail keywords. These specific phrases may have lower search volumes but often convert better, providing an excellent opportunity to capture a niche audience.
8. Localized Optimization
For businesses with a local focus, online keyword research services can be tailored to optimize for local search. This ensures that your business appears prominently in searches conducted by users in your geographic area, enhancing your visibility among potential customers.
9. Data-Driven Decision Making
In the digital realm, data is king. Keyword research services provide valuable data and insights, enabling you to make informed decisions about your content strategy, marketing campaigns, and overall online presence.
10. A Holistic Approach to Digital Success
In conclusion, integrating online keyword research services into your digital strategy is not just an option; it’s a necessity. From enhancing SEO to informing advertising decisions, these services provide a holistic approach to achieving digital success. By understanding the language of your audience and staying attuned to industry trends, you position your business for sustained growth in the ever-expanding digital landscape.
